Since starting with Lucha Libre USA when it was founded in 2010, RJ Brewer has become infamous as the company’s resident asshole. He is intimidatingly muscular and marked by a glaring, pushy demeanor, but he’s notorious because he’s made it his goal to degrade Lucha Libre USA’s predominantly Latino audience. It is not uncommon for Brewer to stare down an audience of thousands of Mexican-Americans and tell them he thinks they all need to go back to Mexico.
The point of the Brewer storyline is “to keep the show relevant to U.S. Hispanic culture,” says Lucha Libre CEO Steve Ship. “RJ is a phenomenal wrestler, he’s certainly entitled to his opinion, and I think a wrestling ring is the perfect place to shine light on the topic.”









