Pin Up: How Pinterest Hooks the Aspirational Housewife In All Of Us
Pinterest’s lethal combination of social media competition and escapism helps explain its massive popularity—10 million members and 1.36 million visits per day. For overworked professionals and parents like us, Pinterest provides a type of personal gratification we don’t get elsewhere. Like Martha Stewart, Etsy, or newspaper articles expounding on the joys of artisanal pickles, it allows us to quickly satisfy those typically feminine, domestic expectations that our careers and schoolwork have rendered impossible.