Paint it black…and the men will come? That’s the strategy Coca-Cola took with the revamping of Coke Zero, the diet soda for men. Now, Dr. Pepper is marketing it’s Dr. Pepper Ten soda, a can and bottle awash in masculine grey. That’s right. Men drink Dr. Pepper. Sitting in their gunmetal-grey cars, with their grey guns, on the grey asphalt streets worn down from black by generations of other manly-men drivers. Du-uh.
The company is the subject of a new documentary, Suited, which premiered on HBO yesterday.
The first thing you must decide as a gay man about to attend a Trump rally is what you’re going to wear. When I looked down at what I was currently wearing—a purple zip hoodie, blue jeans, gray sneakers, an electric green watch, and a pair of purple-framed eyeglasses—I realized I needed to step back into the closet for an evening. Will loaned me his dark green jacket; my coat was too black, too edgy, too chic, so it would stay behind. Jeff’s beige boots were a bit too hipster to be hick—“hickster,” we called them—though they were certainly on the masculine side of adorable. As for Will, most of his wardrobe was alarmingly Trump-appropriate. He even had a trucker hat.
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