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Posts tagged Social media
Senior Editor Cord Jefferson reports on the recent exodus of Facebook users:
I told you last month why I thought everyone should get off Facebook, and it turns out people listened. Though the social networking behemoth continues creeping toward 700 million global users, six million Americans quit the site in the month of May. That’s the first time Facebook has lost U.S. users in over a year. The site also posted losses in Canada, the U.K., Norway, and Russia, while most of its gains came in countries in the developing world, including Mexico and India.
What explains the stunted growth? Several things, the first of which is a growing concern about privacy amongst Facebook users. It was inevitable that a social site that turned its users into a commodity for advertisers would eventually be a turnoff for some, and that looks to be happening at Facebook en masse. Beyond that, competing sites like Twitter, which demand less engagement and information from users, are also siphoning away some former Facebook loyalists.
We spent the week preoccupied with a low-brow question: Is it ever appropriate (or appropriately inappropriate) to send someone a picture of your crotch? We devised this simple flowchart to help politicians
—and anyone else struggling with the decision to click “send”
Here at GOOD, we’re cracking open some beers during office hours because May 2011 was our highest traffic month ever.
A lot of this was us getting better at what we’ve always done. Ourinfographics sailed around the interwebs, and readers devoured ourcoverageofbigstories like the Bin Laden raid and the rapturethat wasn’t. But a lot of this was born out of a new energy and focus on what works and what’s critical in today’s world. Oh, and better headlines. Definitely better headlines.
If numbers are your thing, we can break it down all technical. We drew 3.4 million unique visitors in May, the best month in the magazine’s history and the fifth consecutive high-growth month for our humble site. In terms of traffic volume, the average day is now 240 percent busier it was at the start of this year. We had 170,000 daily visits in May compared to 70,000 per day in January.
“We’re totally killing it!!!” wrote Executive Editor Ann Friedman in a chat message. “And I’ve only been here for two months.”
Like most bosses, Friedman is quick to take credit, but the growth was fueled largely by our success on social media.
Facebook: Picture America’s biggest football stadium packed to capacity. That’s the size of our Facebook following. We crossed the 100,000 mark at the beginning of May and have nearly tripled our following since the beginning of the year.
Twitter: Look out, Lady Gaga. Our Twitter following is now larger than the population of Washington, D.C., with more than 600,000 folks subscribed . This milestone came just two months after crossing the half-million mark.
Tumblr: We launched our Tumblr in late April. Five weeks later, we’ve got 7,000 followers. Boom. We are stoked to engage with our community on this slick new platform, and we’re loving your feedback and questions. Keep them coming.