Ruper Murdoch’s apology letter, set in Life Roman. Given the context, is this the right typeface to try and appear warm, apologetic and relatable? Sure, “life” is in the name of the font, but perhaps a friendlier, more human sans-serif would have made this (seemingly hollow) apology feel a bit more meaningful.  For what it’s worth, at least he didn’t set it in Papyrus.
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Ruper Murdoch’s apology letter, set in Life Roman. Given the context, is this the right typeface to try and appear warm, apologetic and relatable? Sure, “life” is in the name of the font, but perhaps a friendlier, more human sans-serif would have made this (seemingly hollow) apology feel a bit more meaningful. 

For what it’s worth, at least he didn’t set it in Papyrus.

127 Notes/ Hide

  1. trampoline4w reblogged this from good
  2. xn----ylbaboebotbdcs8cycfbfdiq reblogged this from good
  3. marroww reblogged this from good
  4. pristinesf reblogged this from good
  5. restringing reblogged this from good
  6. noisybrain reblogged this from good
  7. realistic-optimist reblogged this from brandonweight and added:
    Fonts are a serious business. That said, jokes about fonts are hilarious.
  8. brandonweight reblogged this from good and added:
    convey just how humble Mr. Murdoch is today.:
  9. raidian reblogged this from good
  10. thehouseofhearts reblogged this from good and added:
    This man just makes me sick. He has no sense...collective just profit
  11. mdiabi reblogged this from good
  12. cbcastro reblogged this from good
  13. staftaf reblogged this from good
  14. tropicalreef reblogged this from good
  15. glenndram reblogged this from good and added:
    everything…but an...a better direction.
  16. squipy reblogged this from good
  17. veehylton reblogged this from lenewcrossian and added:
    This letter = Actual bollocks. I doubt he gives a shit, Rupert Murdoch’s rich bitch! With or without the News Of The...
  18. upontippytoes reblogged this from good and added:
    This letter. sucks. This goes beyond...font choice. It just sucks.
  19. designporvida reblogged this from good and added:
    1960’s long copy ad. Sleazy.
  20. theesamantha reblogged this from good
  21. soashley reblogged this from good
  22. lenewcrossian reblogged this from fazyluck and added:
    The typeface says more about this letter han the content itself
  23. vegetarianramen reblogged this from good and added:
    giggled. But really, what’s been happening is awful, and I do hope those involved are called to account. Still, there...