Though you can’t deny the convenience of online shopping, there’s something nice about shopping at brick-and-mortar shops. There’s the face-to-face access to customer service, the tactile experience of merchandise, not to mention, the occasion to get out of your home and encounter other consumers like you. What we really need is the best of both worlds, and IBM researchers are already working on it. IBM Research Lead for Retail predicts that in the next five years, buying local will beat online. Check out the video here.
Illustration and animation by Brent Clouse.

Though you can’t deny the convenience of online shopping, there’s something nice about shopping at brick-and-mortar shops. There’s the face-to-face access to customer service, the tactile experience of merchandise, not to mention, the occasion to get out of your home and encounter other consumers like you. What we really need is the best of both worlds, and IBM researchers are already working on it. IBM Research Lead for Retail predicts that in the next five years, buying local will beat online. Check out the video here.

Illustration and animation by Brent Clouse.

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