F@#k Contests: A Guide to Crowdsourcing Creativity- Aaron Perry-Zucker wrote in Creativity, Crowdsourcing and Designers

Crowdsourcing has come to represent everything unethical about working with creative people. It is almost always synonymous with spec-work, or contests where everyone is making work for free hoping to be named the winner and receive the fabulous prize. Sadly, by design, 99 percent of the entrants will be labeled losers and the contest organizer will get to chose from a big pool of work that they didn’t have to pay for.
But it doesn’t have to be this way. It is possible to ethically work with a big, group of creative people. I’d like to talk about how and why to do this.

Continue reading on good.is

F@#k Contests: A Guide to Crowdsourcing Creativity
Aaron Perry-Zucker wrote in Creativity, Crowdsourcing and Designers

Crowdsourcing has come to represent everything unethical about working with creative people. It is almost always synonymous with spec-work, or contests where everyone is making work for free hoping to be named the winner and receive the fabulous prize. Sadly, by design, 99 percent of the entrants will be labeled losers and the contest organizer will get to chose from a big pool of work that they didn’t have to pay for.

But it doesn’t have to be this way. It is possible to ethically work with a big, group of creative people. I’d like to talk about how and why to do this.

Continue reading on good.is

46 notes

  1. itsnothingbutluck reblogged this from good and added:
    F@#k Contests: A Guide to Crowdsourcing Creativity - Aaron Perry-Zucker wrote in Creativity, Crowdsourcing and Designers...
  2. moralpygmies reblogged this from poynterinstitute and added:
    Crowd sourcing unethical?!
  3. digitalbin reblogged this from good
  4. bonitasarita reblogged this from poynterinstitute
  5. inbonobo reblogged this from good and added:
    worth reading later
  6. mscontrarian reblogged this from good
  7. poynterinstitute reblogged this from good and added:
    A guide from which journalists can benefit?
  8. elmerseason reblogged this from good
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  14. good posted this

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