Yvon Chouinard has been wearing the same flannel shirt for 20 years. The 74-year-old conservationist, out-of-the-box thinker, athlete, and craftsman is also a business leader who is always pushing Patagonia, the company he founded, to find solutions to the global environmental crisis. We asked Chouinard what he thinks his legacy will be—turns out he “couldn’t really care less.” But we speculate it will be measured not by what he encourages (be in nature, be personally responsible, simplify) but by what he hopes we discourages (buying, spending, polluting). In short, Chouinard wants us to stop being consumers and start being thoughtful global citizens. Below are the five life lessons we learned from the avid explorer.