Urban Air: Los Angeles Artist Transforms Billboards Into Floating Gardens - Liz Dwyer
Imagine sitting in traffic during your daily commute and instead of seeing the clutter of countless billboard advertisements you see gardens floating in the sky. That’s the kind of green experience Los Angeles-based artist Stephen Glassman wants us to have as we travel through our urban landscape. His Urban Air project hopes to transform the steel and wood frames that hold billboard advertising into suspended bamboo gardens.
Glassman’s been creating large-scale bamboo installations across Los Angeles since the aftermath of the 1992 Los Angeles Riots. He came up with Urban Air because—like many of us who live in congested cities—he saw a need for more fresh, green space, and a greater connection to humanity. The idea won the 2011 London International Creativity Award and proved so inspiring that Summit Media, a billboard company based in Los Angeles actually offered to donate billboards along major streets and freeways.
As you can see in the video above, to create the garden billboards, Glassman and his team simply remove the commercial facade and modify the existing structure by installing planters, filling them with live bamboo, hooking up a water misting system and connecting them to a wifi network that monitors the environment. Then, says Glassman, “when people are stuck in traffic” on the 10 Freeway instead of seeing advertisements, they “look up and they see an open space of fresh air.”
The project’s hoping to raise $100,000 through Kickstarter to structurally retrofit the first prototype billboard, secure licenses, permits, and insurance, and pay for cranes to help install everything. They hope to spread the idea across the globe so they’re also producing “a system ‘kit’ that enables any standard billboard to be easily transformed to a green, linked, urban forest.” While it can be argued that that’s a hefty sum for just one billboard and a toolkit, seeing a beautiful garden suspended in air sure beats having to look at another advertisement, right?

Urban Air: Los Angeles Artist Transforms Billboards Into Floating Gardens - Liz Dwyer

Imagine sitting in traffic during your daily commute and instead of seeing the clutter of countless billboard advertisements you see gardens floating in the sky. That’s the kind of green experience Los Angeles-based artist Stephen Glassman wants us to have as we travel through our urban landscape. His Urban Air project hopes to transform the steel and wood frames that hold billboard advertising into suspended bamboo gardens.

Glassman’s been creating large-scale bamboo installations across Los Angeles since the aftermath of the 1992 Los Angeles Riots. He came up with Urban Air because—like many of us who live in congested cities—he saw a need for more fresh, green space, and a greater connection to humanity. The idea won the 2011 London International Creativity Award and proved so inspiring that Summit Media, a billboard company based in Los Angeles actually offered to donate billboards along major streets and freeways.

As you can see in the video above, to create the garden billboards, Glassman and his team simply remove the commercial facade and modify the existing structure by installing planters, filling them with live bamboo, hooking up a water misting system and connecting them to a wifi network that monitors the environment. Then, says Glassman, “when people are stuck in traffic” on the 10 Freeway instead of seeing advertisements, they “look up and they see an open space of fresh air.”

The project’s hoping to raise $100,000 through Kickstarter to structurally retrofit the first prototype billboard, secure licenses, permits, and insurance, and pay for cranes to help install everything. They hope to spread the idea across the globe so they’re also producing “a system ‘kit’ that enables any standard billboard to be easily transformed to a green, linked, urban forest.” While it can be argued that that’s a hefty sum for just one billboard and a toolkit, seeing a beautiful garden suspended in air sure beats having to look at another advertisement, right?

2,831 notes

  1. thecoldhearteedboy reblogged this from npr
  2. amstobar reblogged this from npr
  3. move-eat-learn reblogged this from urbangreens
  4. steampunknature reblogged this from urbangreens
  5. irene-ocampo reblogged this from good
  6. underwaterfraulein reblogged this from monkeyknifefight
  7. brunovanwyngardencuervos reblogged this from urbangreens
  8. idcetc reblogged this from urbangreens
  9. 7777777r reblogged this from good
  10. goldxrose reblogged this from sombresilhouettesbringnoglory
  11. sombresilhouettesbringnoglory reblogged this from urbangreens
  12. driedfruits reblogged this from urbangreens
  13. captaingunn reblogged this from sagemaria
  14. sagemaria reblogged this from nekomanko
  15. navarrto reblogged this from urbangreens
  16. oxygenplanet reblogged this from urbangreens
  17. lts-cd reblogged this from urbangreens and added:
    urbangreens
  18. yocanigetawhatwhat reblogged this from urbangreens and added:
    I WANT THIS
  19. thedeeptrust reblogged this from urbangreens
  20. deathbystupid reblogged this from good
  21. momentsinmyhistory reblogged this from urbangreens
  22. seeker-lover reblogged this from npr and added:
    I totally thought I reblogged this a while ago, but I just now noticed it in my (voluminous) saved draft collection…...
  23. thinkpositivecc reblogged this from urbangreens
  24. urbangreening reblogged this from urbanhedgerow
  25. urbanhedgerow reblogged this from urbangreens
  26. neo-nomad reblogged this from urbangreens
  27. aarenpurcell reblogged this from urbangreens and added:
    We need one for 6 th ave
  28. livingfrommomenttomoment reblogged this from urbangreens
  29. problemsolver reblogged this from good
  30. sorasea reblogged this from npr

Recent comments