Everett Steele is an Atlanta Braves fan. He goes to games, he wears Braves apparel, he tweets about the team to his 16,000-plus Twitter followers. He’s a big enough fan that when he started noticing people misspelling the team’s name as “Barves” online, he spent time and money making it a meme. Seems harmless enough, right? Not to Major League Baseball, it doesn’t.