Can Discounts Convince Londoners to Bike and Walk?
“When it comes to commuting, you commute by force of habit,” says Ian Yolles, chief sustainability officer of the eco-rewards company Recyclebank. “It’s become such a habit that you get to the end of your journey and you don’t remember getting there.”
But perhaps using discounts to incentivize better commuting behavior—biking instead of driving, for example—can make people break their habits. In London, a new initiative will put the theory to the test. 
Read more at GOOD.is

Can Discounts Convince Londoners to Bike and Walk?

“When it comes to commuting, you commute by force of habit,” says Ian Yolles, chief sustainability officer of the eco-rewards company Recyclebank. “It’s become such a habit that you get to the end of your journey and you don’t remember getting there.”

But perhaps using discounts to incentivize better commuting behavior—biking instead of driving, for example—can make people break their habits. In London, a new initiative will put the theory to the test. 

Read more at GOOD.is

36 notes

  1. macaroni-ho reblogged this from good
  2. whatturnsmywheels reblogged this from good and added:
    good “When it comes to commuting, you commute by force of habit.”
  3. jahnnasbrain reblogged this from good
  4. bubblygranolachick reblogged this from good
  5. philosophie reblogged this from good
  6. braddogott reblogged this from good
  7. juandjo reblogged this from good
  8. yellowgrowngreen reblogged this from good
  9. cuethesun reblogged this from good
  10. sixblooms reblogged this from good and added:
    This is the type of thought that leads to sustainable lifestyle changes.
  11. theriverunderground reblogged this from good and added:
    hmm…that’s a thought.
  12. citymaus reblogged this from good
  13. nehemiahministro reblogged this from good
  14. good posted this

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