The Next Time You Cut Your Finger, Save a Life
Ten thousand people need bone marrow transplants each year to fight life-threatening diseases, but only half of them get one. Graham Douglas, who works at ad agency Droga5, came up with a unique solution to get more donors: Stick a sign-up kit inside a Band-Aid box. When people cut their finger and goes hunting for a Band-Aid, they can just dab some of the blood on a Q-tip-like swab, drop it in an envelope already included in the kit, and put it in the mail to the lab.
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The Next Time You Cut Your Finger, Save a Life

Ten thousand people need bone marrow transplants each year to fight life-threatening diseases, but only half of them get oneGraham Douglas, who works at ad agency Droga5, came up with a unique solution to get more donors: Stick a sign-up kit inside a Band-Aid box. When people cut their finger and goes hunting for a Band-Aid, they can just dab some of the blood on a Q-tip-like swab, drop it in an envelope already included in the kit, and put it in the mail to the lab.

Read more on GOOD 

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  1. necroa reblogged this from mostlygeeky
  2. fluff--yeah reblogged this from mostlygeeky and added:
    They sell these at Bartels which is neat
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  19. fuckexisting reblogged this from ilikemyfrogmorethanyou and added:
    Note to self; buy a box
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