The Next Time You Cut Your Finger, Save a Life
Ten thousand people need bone marrow transplants each year to fight life-threatening diseases, but only half of them get one. Graham Douglas, who works at ad agency Droga5, came up with a unique solution to get more donors: Stick a sign-up kit inside a Band-Aid box. When people cut their finger and goes hunting for a Band-Aid, they can just dab some of the blood on a Q-tip-like swab, drop it in an envelope already included in the kit, and put it in the mail to the lab.
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The Next Time You Cut Your Finger, Save a Life

Ten thousand people need bone marrow transplants each year to fight life-threatening diseases, but only half of them get oneGraham Douglas, who works at ad agency Droga5, came up with a unique solution to get more donors: Stick a sign-up kit inside a Band-Aid box. When people cut their finger and goes hunting for a Band-Aid, they can just dab some of the blood on a Q-tip-like swab, drop it in an envelope already included in the kit, and put it in the mail to the lab.

Read more on GOOD 

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    Note to self; buy a box
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  23. abbeyconfessional reblogged this from rxreflections and added:
    Such a wonderful idea! I just registered with the bone marrow transplant registry yesterday. This would would make...

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