Rebranding the Food Movement to Broaden Its Appeal
Attempting to redesign the supermarket, Alphonzo and Alison Cross are using prime shelf space for local and organic food. Their store, The Boxcar Grocer, has the support of the community in Castleberry Hill, Atlanta, but the real challenge according to Alison will be “how to keep enough food on the shelves on a daily basis.”
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Rebranding the Food Movement to Broaden Its Appeal

Attempting to redesign the supermarket, Alphonzo and Alison Cross are using prime shelf space for local and organic food. Their store, The Boxcar Grocer, has the support of the community in Castleberry Hill, Atlanta, but the real challenge according to Alison will be “how to keep enough food on the shelves on a daily basis.”

Read More on GOOD

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    Access to health in at-risk populations.
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  13. zoewithtwodots reblogged this from good and added:
    We pass this every morning on our way to the office; I keep saying I want to check it out.
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